Summary: Product sense means predicting which product decisions will succeed based on patterns learned through experimentation — and knowing when those patterns apply.
AI can now handle many tasks that once made product builders valuable.
As a result, designers and engineers are under growing pressure to decide what to build , not just how to build it . This shift has fueled the rise of the term “product sense,” but the concept is often loosely defined , creating confusion more than clarity.
The Problems with Existing Product-Sense Definitions and Advice
The most widely cited definition of product sense comes from Jules Walter in Lenny's Newsletter from 2022 :
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