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A Concrete Definition of “Product Sense” (and How to Build It)

NN/g latest articles and announcements·Tanner Kohler·

Summary: Product sense means predicting which product decisions will succeed based on patterns learned through experimentation — and knowing when those patterns apply.



AI can now handle many tasks that once made product builders valuable.

As a result, designers and engineers are under growing pressure to decide what to build , not just how to build it . This shift has fueled the rise of the term “product sense,” but the concept is often loosely defined , creating confusion more than clarity.

The Problems with Existing Product-Sense Definitions and Advice

The most widely cited definition of product sense comes from Jules Walter in Lenny's Newsletter from 2022 :



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