Summary: Get answers to frequently asked questions about UX writing from attendees of NN/G’s Writing Compelling Digital Copy course.
As one of the instructors for NN/G’s Writing Compelling Digital Copy course, I address important, timely questions in each training session to teach people what to write, how to structure it, and how to support the experience they’re working on.
This article pulls together the questions I get often, grouped by theme. Questions are becoming sharper and more specific as practitioners become more skeptical of AI answers and seek deeper, more nuanced thinking from people with real experience. They may even spark a few new questions of your own about UX writing.
Plain Language and Readability
This is one of the most common questions in training sessions. Aim for a 6th – 8th grade reading level for general audiences. NN/G’s eyetracking studies show that users read only about 20–28% of the text on a page . Writing at a lower grade level helps people process information more quickly and with less effort, regardless of literacy level.
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